About This Work
At Pearson, I manage 50+ paid-media landing pages for Pearson Virtual School and Connections Academy —
pages like learn.connectionsacademy.com/national that receive paid traffic and need to
convert. I'm the main driver of the testing strategy behind those pages, running the CRO program that
decides what gets tested, why, and how success is measured.
This isn't a solo effort — I work closely with the paid media team, the analytics team, the brand team, and the development/CRO testing team to plan and ship tests that move lead conversion. Day to day, I'm the team's subject-matter expert for GA4, Google Looker Studio (Data Studio), and Salesforce, translating data from all three into testing decisions and reporting on results.
Tools & Skills
GA4 Looker Studio Salesforce CRO Testing Cross-Functional CollaborationQuick Answers
- How many landing pages are managed?
- 50+ paid-media landing pages for Pearson Virtual School, including examples like learn.connectionsacademy.com/national.
- What is the role in this program?
- Main driver of the CRO testing strategy across the paid-media landing page portfolio, and subject-matter expert for GA4, Looker Studio, and Salesforce.
- Which teams are involved?
- Paid media, analytics, brand, and development/CRO testing teams, all working together to improve lead conversion.